It’s easy to start a food truck business, a mobile shop about which you’ve got to know few rules. Many become interested in this sector with enthusiasm, but you don’t take the need of a clear action plan lightly -from the choice of product- because the pitfalls can be everywhere, although has a trend business growth more than 13%.

Following this 9 steps help you to start a successful business.

#1. RESEARCH YOUR MARKET

You have to research and study food trucks already existing in interested positioning area. If you are not a sector-specific leader think more about a product with few competitors.

#2. CREATE YOUR MENU

The menu must be easy to create because small space doesn’t allow an elaborate food presentation.

#3.WRITE A BUSINESS PLAN

Study the reference market and do the forecast for spending and the potential incomes. Caring about company accounts is the cornerstone of your successful business.

#4. CHOOSE YOUR FOOD TRUCK

If you have a simple menu and a clear method of baking you can choose the small Piaggio Ape car. Instead, if you have a complex idea and a wide-ranging menu, so you have to choose a bigger food truck. Note that the choice of a bigger vehicle requires a higher up-front investment.

#5. CARE ABOUT BUREAUCRACY

Find out in the offices of your municipality info about starting a food truck business.

#6. CHOOSE YOUR STAFF

If you are a lay-person don’t improvise, have recourse to experts. If you are the expert, come up beside positive people and make them feel part of an important project.

#7. CHOOSE THE SUITABLE WORKWEAR

Wear a customized uniform with a logo and society colors, by giving a professional image to your company.

#8. CHOOSE THE CORRECT POSITIONING

Decide to participate in private events (fears, occasions…) or frequent high-traffic areas (business parks, discos, concert areas); in this case find out info about no-parking zones.

#9. STUDY THE MARKETING AND COMMUNICATION PLAN

If you are not expert in communication, recourse to professionals. It’s important to let people know that you exist. Build a good image of your business, choose a logo and society colors and create social network accounts to keep continually in touch with your potential customers, by informing them about transfers and news.

Need for further information?

Contact us now!