It’s easy to start a food truck business, a mobile shop about which you’ve got to know few rules. Many become interested in this sector with enthusiasm, but you don’t take the need of a clear action plan lightly -from the choice of product- because the pitfalls can be everywhere, although has a trend business growth more than 13%.
Following this 9 steps help you to start a successful business.
#1. RESEARCH YOUR MARKET
You have to research and study food trucks already existing in interested positioning area. If you are not a sector-specific leader think more about a product with few competitors.
#2. CREATE YOUR MENU
The menu must be easy to create because small space doesn’t allow an elaborate food presentation.
#3.WRITE A BUSINESS PLAN
Study the reference market and do the forecast for spending and the potential incomes. Caring about company accounts is the cornerstone of your successful business.
#4. CHOOSE YOUR FOOD TRUCK
If you have a simple menu and a clear method of baking you can choose the small Piaggio Ape car. Instead, if you have a complex idea and a wide-ranging menu, so you have to choose a bigger food truck. Note that the choice of a bigger vehicle requires a higher up-front investment.
#5. CARE ABOUT BUREAUCRACY
Find out in the offices of your municipality info about starting a food truck business.
#6. CHOOSE YOUR STAFF
If you are a lay-person don’t improvise, have recourse to experts. If you are the expert, come up beside positive people and make them feel part of an important project.
#7. CHOOSE THE SUITABLE WORKWEAR
Wear a customized uniform with a logo and society colors, by giving a professional image to your company.
#8. CHOOSE THE CORRECT POSITIONING
Decide to participate in private events (fears, occasions…) or frequent high-traffic areas (business parks, discos, concert areas); in this case find out info about no-parking zones.
#9. STUDY THE MARKETING AND COMMUNICATION PLAN
If you are not expert in communication, recourse to professionals. It’s important to let people know that you exist. Build a good image of your business, choose a logo and society colors and create social network accounts to keep continually in touch with your potential customers, by informing them about transfers and news.